// Shared portfolio data + utilities for both variations const PORTFOLIO = { name: "Sam Awasthi", tagline: "Growth & GTM operator. Creator with 400k+.", location: "London, UK", status: "Open to growth, GTM & operator roles at AI/tech scale-ups", bio: "I've spent a decade building a 400k+ audience from scratch — which means I understand distribution, positioning, and what actually makes people pay attention. Now I take that inside early-stage tech startups to build growth and GTM engines from first principles.", bio2: "I help founders turn half-formed ideas into clear ICPs, defined positioning, and revenue-facing systems that can actually be shipped and sold. I also build AI tools to solve real operational problems — and I document everything.", metrics: [ { value: "400k+", label: "Cross-platform audience" }, { value: "400M+", label: "Total views across YouTube & Instagram" }, { value: "10 yrs", label: "Building in public" }, { value: "80+", label: "Brand partnerships" }, ], work: [ { id: "barnacle", company: "Barnacle Labs", role: "Founder's Associate, GTM", period: "Oct 2025 — Apr 2026", year: "2025", summary: "Built and operationalised Barnacle's GTM engine from first principles.", outcomes: [ "Generated 160k+ impressions in 10 weeks via founder-led LinkedIn distribution", "Delivered board-level AI strategy workshop for FTSE 100 client", "Executed agent-focused white paper that enabled a mid-six-figure engagement", ], tags: ["GTM", "Distribution", "AI Strategy", "Whitepaper"], kind: "Role", }, { id: "mindmax", company: "MindMax Labs", role: "Growth & Community", period: "Mar 2025 — Jul 2025", year: "2025", summary: "Co-owned GTM strategy as part of a 2-person growth team, working directly with founders pre-launch and into early market entry.", outcomes: [ "Drove a 250%+ increase in total reach across Instagram and TikTok in three months", "Designed and launched the influencer/UGC programme from scratch — onboarded 10+ creators on a sub-£1.5k budget", "Built the growth dashboard and ran experiments across acquisition, activation, and retention; turned data into monthly insights for the founders", "Defined the Gen Z brand voice and channel playbook with product and engineering — influencing MVP positioning and early CRM logic", ], tags: ["Growth", "Creator Programmes", "Community", "User Research"], kind: "Role", }, { id: "quester", company: "Quester.io", role: "Growth Intern", period: "Jun 2023 — Jul 2024", year: "2024", summary: "Scaled community and influencer programmes from scratch.", outcomes: [ "Scaled community to 2,000+ members in 20 days, generated 3M+ organic views, contributed to ~50% MAU growth", "Led and scaled an influencer marketing programme from scratch leading to 6,000 additional users", ], tags: ["Community", "Influencer", "Scaling"], kind: "Role", }, { id: "creator", company: "Content Creator", role: "Content Creator & Brand Strategist", period: "Mar 2016 — Present", year: "2016—", summary: "A decade of building, distributing, and partnering with global brands.", outcomes: [ "400k+ cross-platform audience", "80+ global brand partnerships, including YouTube, Amazon, Notion, British Council, UNICEF", ], links: [ { label: "YouTube — @samraddhi", href: "https://www.youtube.com/@samraddhi" }, { label: "Instagram — @samstudystation", href: "https://www.instagram.com/samstudystation/" }, ], tags: ["Creator", "Distribution", "Brand"], kind: "Role", }, { id: "founder-debrief", company: "Founder Debrief", role: "Podcast Host", period: "Nov 2025 — Present", year: "2025—", summary: "Long-form interview project on founder decision-making, execution trade-offs, and capital judgment.", outcomes: [], links: [ { label: "YouTube — @founderdebrief", href: "https://www.youtube.com/@founderdebrief" }, ], tags: ["Podcast", "Founders"], kind: "Role", }, ], agents: [ { id: "insight-engine", title: "Insight Engine", subtitle: "3rd place, VEED Hackathon", year: "2026", youtube: "xFjodXOjQT4", summary: "Turns customer complaints from Reddit, Trustpilot and Twitter into ad angles and short-form video scripts.", detail: "Most marketing content fails not because of execution but because of the brief. Brands guess what customers want based on internal assumptions. The signal is there — in Reddit threads, Trustpilot reviews, app store complaints. Nobody systematically reads it and turns it into creative direction. Insight Engine does.", stack: ["React", "TypeScript", "Tailwind", "Lovable", "VEED", "Gemini"], links: [ { label: "GitHub", href: "https://github.com/sam-awasthi/insight-engine" }, { label: "Live demo", href: "http://insight-engine-maverick.lovable.app" }, { label: "Build video", href: "https://youtu.be/xFjodXOjQT4" }, ], tags: ["AI", "Hackathon", "Marketing"], kind: "Build", }, { id: "daily-briefing", title: "Daily Briefing Agent", subtitle: "Personal AI agent", year: "2026", youtube: "A-rm26cfh7s", summary: "Pulls news across AI, startups, growth, creator economy & tech, filters for signal with Claude, and delivers a structured brief to Telegram at 8am.", detail: "I was spending twenty minutes every morning jumping between tabs trying to figure out what mattered. Most of it was noise. So I built an agent that filters for signal and delivers it where I'd actually read it: Telegram, on the tube. Runs on GitHub Actions. No server. Built in one evening.", stack: ["Python", "Claude API", "NewsAPI", "Telegram Bot", "GitHub Actions"], links: [ { label: "GitHub", href: "https://github.com/sam-awasthi/daily-briefing" }, { label: "Writeup", href: "https://substack.com/@samawasthi/p-194827108" }, { label: "Watch", href: "https://youtu.be/A-rm26cfh7s" }, ], tags: ["AI", "Agent", "Personal"], kind: "Build", }, { id: "ai-speed-to-lead", title: "AI Speed-to-Lead", subtitle: "Lead-response agent demo", year: "2026", youtube: "eVZOBEcyczM", summary: "An AI sales assistant named Alex that responds to inbound leads within 60 seconds with a personalised message — fast like an autoresponder, personal like a human.", detail: "Most inbound leads go nowhere. Not because the product is wrong, but because nobody followed up fast enough. Alex sends a personalised message referencing the lead's specific property and location within 60 seconds, then qualifies intent and prepares a handoff brief.", stack: ["Python", "Flask", "Claude API", "HTML/CSS/JS"], links: [ { label: "GitHub", href: "https://github.com/sam-awasthi/ai-speed-to-lead" }, { label: "Walkthrough", href: "https://youtu.be/eVZOBEcyczM" }, ], tags: ["AI", "Sales", "Agent"], kind: "Build", }, ], playbooks: [ { id: "gtm-os", title: "GTM Operating System", org: "AI consultancy", role: "Founder's Associate, GTM", period: "Oct 2025 — Apr 2026", summary: "Built and ran the full GTM function from scratch: focus-areas framework, two-track outreach, content + PR infrastructure, Supper Club enterprise motion, and the operations stack tying it all together.", outcome: "Full GTM function operational within weeks of joining, run by one person.", tags: ["GTM", "Strategy", "Ops"], kind: "Playbook", }, { id: "icp-positioning", title: "ICP & Positioning Framework", org: "AI consultancy", role: "Founder's Associate, GTM", period: "Oct 2025 — Apr 2026", summary: "Sharpened the company's positioning from generic AI consultancy to engineering-led specialist for senior operators in regulated industries. ICP, anti-ICP, lanes, audience-specific messaging, and a full messaging architecture.", outcome: "Clearer positioning across all channels. Messaging senior operators could read and act on. Foundation for all subsequent GTM activity.", tags: ["Positioning", "ICP", "Messaging"], kind: "Playbook", }, { id: "linkedin-engine", title: "LinkedIn Distribution Engine", org: "AI consultancy", role: "Founder's Associate, GTM", period: "Oct 2025 — Apr 2026", summary: "Founder-led distribution system: four content pillars, posting guide, formatting rules, weekly cadence, monthly reviews. Designed for trust before outreach, not direct selling.", outcome: "160k+ impressions in 10 weeks. One post reached 60k+ views. Inbound DMs from content. Posts referenced by prospects on sales calls.", tags: ["LinkedIn", "Distribution", "Founder-led"], kind: "Playbook", }, { id: "ai-agents-whitepaper", title: "AI Agents Whitepaper", org: "AI consultancy", role: "Founder's Associate, GTM", period: "Oct 2025 — Apr 2026", summary: "17-page executive guide to AI agents for senior operators. Owned thesis clarification, structure, editorial, packaging, and distribution into LinkedIn / newsletter / sales outreach.", outcome: "Published publicly. Used as a credibility artefact in senior conversations. Enabled progression of a mid-six-figure engagement.", links: [ ], tags: ["Whitepaper", "Editorial", "Sales asset"], kind: "Playbook", }, { id: "ai-trenches-podcast", title: "AI from the Trenches Podcast", org: "AI consultancy", role: "Founder's Associate, GTM", period: "Oct 2025 — Apr 2026", summary: "Long-form interview show with non-technical senior operators who've shipped real AI in production. Owned format, sourcing, prep, distribution. Honest about trade-offs, no hype.", outcome: "Season 1 live. Used as a brand-building and relationship asset alongside the whitepaper.", links: [ { label: "Watch", href: "https://www.youtube.com/channel/UC-pkTmJLY-aPzKx6lTuzaHA" }, ], tags: ["Podcast", "Brand", "Long-form"], kind: "Playbook", }, { id: "creator-collab", title: "Creator Collaboration System", org: "Voice-first AI EdTech", role: "Growth & Community", period: "Mar 2025 — Jul 2025", summary: "End-to-end creator onboarding: brief framework, video structure, filming standards, content ideas by creator type, must-haves checklist, and commercial terms.", outcome: "Onboarding system for 10+ creators with consistent content quality and clear commercial terms.", tags: ["Creators", "UGC", "Briefs"], kind: "Playbook", }, { id: "growth-os", title: "Growth Dashboard & Operating System", org: "Voice-first AI EdTech", role: "Growth & Community", period: "Mar 2025 — Jul 2025", summary: "Notion-based growth OS: influencer pipeline, course-creator tracker, social calendar, knowledge base, content philosophy, and weekly/monthly operating rhythm.", outcome: "Single source of truth across influencer, social, content, and product feedback workstreams.", tags: ["Operations", "Notion", "Growth"], kind: "Playbook", }, { id: "influencer-programme", title: "Influencer Programme & Campaign Strategy", org: "Voice-first AI EdTech", role: "Growth & Community", period: "Mar 2025 — Jul 2025", summary: "Creator-tier framework, qualification criteria, eight-stage pipeline, platform priorities, and tested learnings on micro vs premium spend.", outcome: "200k+ views at sub-$3 CPM. 7.9% average TikTok engagement. Micro-influencers outperformed premium creators on cost efficiency.", tags: ["Influencer", "TikTok", "CPM"], kind: "Playbook", }, { id: "user-research", title: "User Research Framework", org: "Voice-first AI EdTech", role: "Growth & Community", period: "Mar 2025 — Jul 2025", summary: "Repeatable interview framework across onboarding, content, UX, retention, and monetisation. Open-ended question bank, principles for unbiased probing, and a synthesis step into prioritised product recommendations.", outcome: "Structured user-research system feeding directly into product decisions on onboarding, UX, retention, and content depth.", tags: ["Research", "Product", "Qualitative"], kind: "Playbook", }, ], inTheRoom: [ { title: "Adobe Creator Challenge", where: "Advertising Week Europe 2026", detail: "Shortlisted top 5 from 40+ for Adobe's £25k creator deal. Pitched 'Edit in the Gaps' to Adobe senior execs.", href: "https://www.linkedin.com/posts/samraddhi_spent-yesterday-at-adweek-europe-pitching-activity-7443333520321753088-AynA", }, { title: "AI & Creator Economy Panel", where: "FiveTwoNine x Digital Creator Association", detail: "Panellist alongside Philip Hughes, Thomas Walters & Dom on AI's reshaping of the creator economy.", href: "https://www.linkedin.com/posts/samraddhi_last-week-i-sat-on-a-panel-about-ai-and-activity-7396833360947609600-gT9U", }, { title: "VEED Hackathon", where: "March 2026", detail: "First hackathon. Placed 3rd. Built Insight Engine in a day with a team of six.", href: "https://www.linkedin.com/posts/veedhq_what-a-day-we-brought-women-marketers-activity-7445122600206323712-el6y", hrefAlt: "https://www.linkedin.com/posts/samraddhi_most-marketing-content-fails-because-brands-ugcPost-7445055982113718272-3iPZ", }, { title: "Cannes Lions 2025", where: "Creator Fund Winner", detail: "Selected by FiveTwoNine x Billion Dollar Boy. Hosted by YouTube for the festival week (YouTube's 20th).", href: "https://www.linkedin.com/posts/samraddhi_cannes-lions-2025-what-a-ride-so-proud-activity-7341941163379056641-qPdk", hrefAlt: "https://www.fivetwonine.com/the-creator-fund-winners", }, { title: "ElevenLabs v3 Preview", where: "Soho, London", detail: "Invited to the private launch alongside investors, founders and creators at the AI/media intersection.", href: "https://www.linkedin.com/posts/samraddhi_ai-voicetech-creativetech-activity-7337878112593977344-nRsI", hrefAlt: "https://www.instagram.com/reels/DKh3ktHozZZ/", }, { title: "YouTube Pride Spotlight", where: "YouTube Official Blog 2025", detail: "Featured among 13 global creators interviewed on identity, storytelling and community on YouTube.", href: "https://blog.youtube/creator-and-artist-stories/pride-on-youtube/", }, ], recognition: [ { label: "Giff", note: "Scout — backs founders with disabilities", href: "https://www.linkedin.com/posts/samraddhi_im-joining-giff-global-inclusive-founders-activity-7439219211136262144-PQHU" }, { label: "Baby VC", note: "Fellow — top 20 cohort of 100+ applicants", href: "https://www.linkedin.com/posts/samraddhi_excited-to-be-selected-to-the-baby-vc-spring-activity-7437139655176888320-YZ4A" }, { label: "UNICEF India", note: "Substack piece on AI & Gen Z creativity republished", href: "https://www.linkedin.com/posts/samraddhi_unicefindia-youthvoices-contentforchange-activity-7302338228198481920-2Vgq" }, { label: "UNICEF UK", note: "Youth Advisor on content & storytelling" }, { label: "Jumpstart 2024", note: "Top-tier candidate for founder-associate, growth roles" }, { label: "The Creator Fund", note: "1 of 20 global winners — Cannes Lions Pass 2025", href: "https://www.fivetwonine.com/the-creator-fund-winners" }, ], education: [ { school: "London School of Economics (LSE)", degree: "MSc Media and Communications", note: "Distinction in dissertation and pricing strategy" }, { school: "University of Delhi", degree: "BA Economics and Marketing", note: "" }, ], recommendations: [ { name: "John-David Wuarin", role: "Co-Founder, Barnacle Labs", relation: "Managed Sam directly", date: "March 2026", quote: "Sam joined Barnacle Labs and was immediately able to help us with our content strategy and implementation. She transformed the way we communicate to our customers and leads, and present ourselves through all of our communication channels.", }, { name: "Daniel Zohar", role: "Co-Founder, MindMax", relation: "Worked on the same team", date: "2025", quote: "Thank you for going on this journey with us, giving us the Gen Z perspective and pushing on growth fronts. I enjoyed working with you and hope to see you soon again.", }, { name: "Wojtek Woźnicki", role: "Co-Founder, Quester.io", relation: "Managed Sam directly", date: "2024", quote: "Samraddhi was at the heart of our \"Indian Study Buddies\" community building. She played a central role in starting and scaling the group through a series of Instagram posts and shorts. The most popular received over 3 million views and resulted in thousands of sign-ups to the platform.", }, ], links: { linkedin: "https://www.linkedin.com/in/samraddhi/", youtube: "https://www.youtube.com/@samraddhi", instagram: "https://www.instagram.com/samstudystation/", substack: "https://substack.com/@samawasthi/posts", podcast: "https://www.youtube.com/@founderdebrief", github: "https://github.com/sam-awasthi", email: "mailto:hello@samawasthi.com", }, }; window.PORTFOLIO = PORTFOLIO;